Turn trends into traction. Trends IQ delivers the most relevant market and product trends your brand can act on — so you can stay ahead, gain visibility, and capture market share before your competitors do.
Brands, marketers, product teams, and founders who want to stay culturally and commercially relevant by acting fast on the trends that matter.
Why is it important?
Trends open windows of opportunity. Acting early means more visibility, faster traction, and a chance to position your product or message while the momentum is rising.